Our mantra is Pursue Peace Train for War. The Pursue Outfitters team strives to “Pursue Peace” in all aspects of life. However, at times, life is not peaceful, when injustices are committed. We also “Train for War” in a figurative sense, as men and women joining together to wage war against human injustices. This second part of our mantra is also a literal statement that pays homage to those men and women who have fought and died to protect our freedoms, enabling us to continue pursuing peace.
With every purchase of an apparel item, 10% of the profit is donated to an organization whose sole purpose is to combat atrocities committed against men, women, and children. With your help, we achieve a positive impact by aiding those who are suffering, thus making our communities healthier and safer for everyone.
In 2016, in the small Tennessee town of Jefferson City, two good friends, Jeremy Reed and Darby Bunch, envisioned starting an organic athletic apparel company. As active members of their community, they shared a common goal to create a company that would not only offer high-quality products, but would also make a difference in local communities. Thus, Jeremy and Darby birthed the company Pursue Outfitters, a local business that donates a portion of the proceeds from each purchase to organizations that fight crimes against humanity. Two years later, the company acquired another partner, Micheal Cogliano, who shared in the vision of Pursue Outfitters and the mantra Pursue Peace Train for War.
How can you make a difference?
Our products are good for:
YOUR HEALTH >> From the gym to the streets, whether you are working out or hanging out, our high-quality fabrics do not contain harmful chemicals that can be absorbed by your skin. They are soft to the touch, safe, and ultra comfortable. Under each product description, we fully describe all the fabric ingredients for you, many of which are organic.
LOCAL COMMUNITIES >> For each and every purchase, a portion of the proceeds will be donated to a humanitarian organization. The organization we are currently supporting, CEASE, helps victims of domestic and sexual abuse. You can learn more about this organization by clicking on “Causes” at the top of this website.
OUR WORLD >> We do not use any products made from sweatshops. Everything is ethically produced. By purchasing one of our apparel items, you can take a stand against the unethical practices of sweatshops, who underpay and overwork their employees.
From start to finish, our products help to make a difference in your health, local communities, and beyond.